Step 1 of 5 20% Business SnapshotOrganization / Business Name* Your name* First Last Email* What is your job title or position at the organization? Who are the decision makers for this project?Do you currently have a website? Yes No If yes, what is your website address?(e.g. https://screamincow.com) What does your organization do? What programs, services, and/or products do you offer?*What's your desired launch date? Are there any timing issues we need to consider?(e.g. a specific date it must be completed, a busy period that you need to avoid, whether dates are flexible, etc.)HiddenWhat budget range have you allocated for this project?This is not a commitment, but a starting point for discussion. We want to help you get the most value from your investment, and let you know up front what we can and can't do. Our projects typically start at $5k and pricing grows depending on the complexity. HiddenWhat budget have you allocated for this website design project?This is not a commitment, but context for discussing what we can and can't do in that range. Our goal is to help you get the most value from your investment. $4K - $6K$6K - $10K$10K - $16K$16K - $24K$24K - 36K+OtherOther budget amount?If you have a different budget in mind for a smaller or larger scale web design project, let us know what range you have in mind. Be honest, and we can help make recommendations to balance your wish list vs. budget. Plans for maintenance and future growth?In order to continue to serve you well, websites need maintenance and planning for continued growth. What kind of support do you anticipate needing after the new website is launched? (e.g. technical support, digital strategy, content updates, etc.) Project GoalsWhat are your main goals for your new and improved website?Ideally, goals should be specific, measurable, achievable, relevant and time-bound. Such as "increase number of registrations 20% by year-end" or "reduce time staff spends updating the website to 1 hour per week"Goal #1 Goal #2 Goal #3 On your current website, what is serving your organization well and/or what do you LIKE about the site?What is not working for your organization and/or what do you NOT LIKE about your current website?Do you accept payments for products or services on your website? (e.g., items for sale, memberships, subscriptions)NOTE: Online donations are a different type of transaction. This question is in regards to whether you have or need an ecommerce component on your site. No - site is primarily for marketing and information No - but may wish to add in the future (1-3 years) Yes - selling physical products online Yes - selling digital content (ebooks, digital music, online courses, etc.) Yes - services like consulting, coaching, classes, Yes - we have paid memberships on our site Please tell us a little more about your ecommerce needsDescribe the type of products or services you'll sell through your website, including the approximate number of items for sale, monthly sales volume estimate, etc. This will give us an idea of how much data entry and configuration your ecommerce database may need.Which of the following other tools do you currently use? (optional)Many apps and software can potentially connect to your website. This will give us an idea what connections to watch out for and potential integrations. Check all that apply. CRM (e.g. Salesforce, Hubspot, Zoho) Donation management (e.g. Give, DonorPerfect, Qgiv, Neon, Little Green Light) Email marketing (e.g. Mailchimp, Constant Contact, Active Campaign) Mainstream social media (e.g. Facebook, Twitter, Instagram, LinkedIn, YouTube) Add'l social media (e.g. Pinterest, TikTok, Snapchat, Reddit) Social media scheduling (e.g. Buffer, Publer, HootSuite) Paid digital ads (e.g. Facebook ads, Google AdWords) Audience / CustomersWho is your ideal audience (member, visitor, etc.)? Be as specific as possible in terms of persona and characteristics. For example, geographic area, age, interests, challenges, etc.What are the top 5 reasons your ideal audience will visit your website?e.g., research programs, get contact details, ask questions, check costs, volunteer, make a donation, etc. Design ConceptHow would you like to be perceived when people interact with your website? (e.g., welcoming, safe, edgy, high-tech, smart, professional, fun, youthful, etc.)?Tell us about organizations or businesses who are competing for the attention of your ideal audience? What do you think they are doing well?Do your competitors have websites? If so, let us know what you like or don't like about their sites.You might not have true "competitors" so feel free to use a loose definition of the word. What other websites do you like in terms of design and features? Why? What do you not like? Defining SuccessIf we were to celebrate a successful website after 1 year, how would you define success? (e.g., website visitors, online registrations, donations, inquiries, etc.)Are there any other related projects (logo design, branding guidelines, print or digital advertising, social media, etc.) you'd like to discuss? If so, please list them here.Any other concerns or thoughts to share about your website or digital marketing?Thank you for taking the time to fill out this worksheet! 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